Proventus Advises Zaimella in its Acquisition of Pinula Holdings
Feb 4, 2025

Proventus reaffirms its position as a leading M&A advisory firm by supporting Zaimella in the acquisition of 100% of the shares of Pinula Holdings (PH). This transaction marks a strategic milestone for Zaimella in Central America and a key step in its international expansion plan.
Pinula Holdings is a company focused on the production and distribution of personal care products in nine countries in Central America and the Caribbean. Its portfolio complements Zaimella’s current operations, allowing the company to strengthen its market position and expand its geographic reach. This acquisition underscores Zaimella’s commitment to providing high quality and affordable products to households across the region.
Proventus’ expertise in corporate finance, combined with its deep knowledge of regional markets, was key to structuring this transaction. This is the fourth transaction in which Proventus has supported Zaimella as its M&A advisor.
Roberto Anker, founding partner of Proventus, highlighted: “We are proud to have once again supported Zaimella in an acquisition. The company is a role model for its successful approach to international expansion.”
Founded in 2005, Proventus has established itself as an independent firm specializing in mergers and acquisitions, financial restructuring, and capital raising advisory. The firm has successfully advised clients across various industries, supporting their development. This transaction highlights Proventus’ ability to work with leading companies in their sectors and assist them in inorganic growth processes.
At Proventus, we understand that every transaction is an opportunity to transform businesses and create long-term value. We are proud to be part of success stories like Zaimella and Pinula Holdings, which represent the dynamism and potential of the Ecuadorian and regional markets.