Proventus advises HDI International AG on the sale of its Ecuadorian operations 

Proventus had the privilege of serving as the exclusive financial advisor to HDI International AG in the sale of its Ecuadorian subsidiary, HDI Seguros Ecuador S.A. (formerly Liberty Seguros S.A.), to Grupo Financiero Atlántida. The transaction was successfully closed in June 2025, following regulatory clearance from the relevant authorities. This deal represents a strategic decision for both parties and marks a relevant milestone in the development of the Ecuadorian insurance sector. 

A structured process with a strategic focus 

From the initial preparation phase to the signing of the definitive agreements, the transaction was managed by Proventus with agility and a strategic mindset. Proventus designed and executed a competitive sale process, carefully identifying and engaging potential buyers with the financial capacity and a clear strategic interest. 

During the early stages, the strong technical performance of HDI Seguros and its positioning across various lines of business were evident, with results that demonstrated its potential to increase market share. These elements were key to attracting high-quality interest and maintaining a dynamic and competitive process. 

The company was acquired by Grupo Financiero Atlántida, and now becomes an integral part of its business model in Ecuador. The transaction allows the group to expand into the insurance market, complementing its existing local presence in banking, brokerage, asset management, trust services, and related businesses. 

A transforming market 

The transaction took place in the context of an evolving regulatory environment and increasing consolidation in the Ecuadorian insurance industry, where financial groups are once again permitted to participate actively in the sector. This trend is expected to continue in the coming years, as the market remains fragmented. Companies with sound technical management, scale, operational efficiency, and high standards of customer service are expected to be increasingly valued. 

Financial advisory with discipline and perspective 

Proventus’ role included designing a suitable transaction structure, supporting the evaluation of offers, and advising on negotiations with counterparties. Each stage was approached with a focus on creating certainty, maximizing value for the client, mitigating operational risks, and ensuring a smooth post-transaction transition. 

With regional experience, in-depth knowledge of the local environment, and insurance sector expertise, Proventus ensured an orderly, transparent execution aligned with the client’s strategic goals. 

With over two decades of experience in M&A advisory in Ecuador and the Andean region, Proventus provides expert financial guidance, combining technical expertise, proven execution capabilities, and a disciplined approach that keeps the client’s interests at the center of every decision. This transaction underscores the firm’s ability to lead complex company sale processes in regulated industries with judgment, precision, and discretion. 

Proventus advises on company sales, strategic partnerships, and corporate restructurings across Ecuador and the Andean region, with a professional, discreet, and results-oriented approach.